Management Matters

Social Media Engagement

Date Posted: 04/24/2017

According to a Business Insider Intelligence report, social is now the top internet activity. For businesses trying to determine where to best allocate their resources, how much time users spend on each social network and how engaged and interactive they are with content is becoming an increasingly important way to evaluate sites.

Collecting data over the last 10 years, Jeremy Waite came up with the below infographic for Adobe Social showing the world’s top 21 social networks. It’s interesting to note that:

  • There are almost as many social profiles on social media as there are people in the world.
  • Some Middle East businesses believe YouTube is far more valuable to their brand than Twitter or Facebook and build their social strategies accordingly.
  • China has three of the world’s largest and most powerful social networks. Sina Weibo in China has the same market penetration that Twitter does in the U.S.

In finding the ideal candidates for its clients, Ikon engages with the best social network platforms for that particular market including Facebook, Instagram, Twitter, LinkedIn, Snapchat, WhatsApp and more. Ikon can find you the best candidates from the Philippines and the rest of Asia.

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