Digital Trends in Business
Date Posted: 03/9/2015
More and more businesses have embraced digital solutions to address the need for creating more value and for improving productivity in a brand new way. The massive growth in the adoption of these technologies around the world has left many business managers wondering how to effectively position their firms to benefit from the trend. The drive for mobility is part of the business technology agenda for most companies today—large and small.
Increased complexity of information gathering and dissemination ranging from access to documents and presentations, to status on initiatives and processes, to specific application for performing various business functions, to increased intelligence (Communication, Business Utilities & Tools, Social Media, News and Information, Shopping and Payments, and Mobility) only shows that the entire ecosystem is now designed around productivity-enhancing applications across desktop and mobile devices.
Instant messaging, Email, VoiceOverIP (VOIP), and web conferencing are only some of the hundreds of native applications that have propelled small and multinational companies alike to a much more dynamic and mobile workforce. Business software applications enable real-time collaboration between teams regardless of their location and despite language barriers. Tablets and smart phones have become part of the day-to-day business communication tools and this has slowly led to desktops and laptops being an optional resource in today’s work environment.
The height of social connectivity enabled by mobile personal computing devices opens new and better ways of doing business.
• People engage and they collaborate, recommend products and services, give feedback, follow a brand, and socialize online on any day and at any hour and have become a “Sharing Population”.
• Professional Networking has also changed the way we build business contacts and establish expertise within and around our own sphere of influence.
• Digital marketing has tipped the scale against traditional channels. Using data-gathering and business intelligence software allows companies to ‘listen to their customers’ and ‘take the market pulse’ –making it fast and easier to identify trends that aid the decision-making process.
Over the last three decades, digital or electronic commerce has changed the way retail establishments expand their businesses. If brick and mortar flagship and outlet stores have limited reach and cost millions of dollars in capital investment, online retail has made it possible for anyone to sell and purchase online in less time and with as little cash outlay as possible. This is done with the use of desktop, laptops, tablets, and smart phones that easily plug in with inventory and accounting software.
Comprehensive technical utility tool, from calculators to connectivity troubleshooting, has reduced the need for traditional machine maintenance. Hardware and software issues are diagnosed, repaired, analyzed, and reported using native and mobile applications.
Technology plays a critical role in accessing talent worldwide. Soon we will see more flexible, cloud-based hiring with dynamic and interactive candidate databases, workers attending virtual job interviews, and working virtually from anywhere in the world. For companies, the benefits are substantial, not just in accessing talent but also in significant cost savings (i.e. 24/7 operation of their business and greater flexibility of their workforce).
There clearly is a trend of quicker and more responsive technology for an agile workforce in a digital work environment that is not bound by location, culture and language. The way to compete today is to effectively manage, change and embrace digital solutions. Here are some startling facts about our changing business landscape which has been brought about by the internet:
• 55% of consumers share information on their purchases with others socially
• 355 million users use WeChat
• 350 million photos are uploaded on Snapchat daily
• 10 billion messages distributed by Facebook each day
• 700 million people use Pinterest
• Twitter has more than 500 million users of which 100 million use it every day
• Over 6 billion hours of video are watched every month on YouTube
• The average user spends 88% more time on a website
• 85% of customers who watch video of a product or service are more likely to buy
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